Ryan Homes relies heavily on its website to generate leads, however, the website was not responsive. The site needed to include:
The existing website was built using a complex series of business rules that dictated behavior and information display. Most of the site content comes from one of several databases and is pulled in using an API, which had recently been updated to a Web API 2 RESTful service from a WCF web service. Additionally, we had to continue to integrate a custom-developed content management system.
We approached the project with the mobile experience top of mind. Our goals included driving more lead actions by reducing friction for mobile and tablet users; for instance, previously the menu hierarchy was cumbersome and left users feeling overwhelmed. We simplified and modernized the user interface and made many design choices with speed and performance in mind.
Use of the Find Your Home feature is the primary way by which users explore home options. To improve site performance, we implemented AngularJS to reduce load time and the frequency of postbacks. This created a more seamless community and product search experience.
Here is a link to my wireframes that helped get us to the final product – https://qrs486.axshare.com/#p=qmi_list_view
You can visit the live site here – http://www.ryanhomes.com/